As previous readers will know, The Daily Mail (A UK tabloid mid-range newspaper) is a great source of teaching material for me, and this morning has produced a particularly good example.
You might imagine that the headline alone, including the phrase ‘drinkable sun cream’, would be sufficient to prevent anyone reading further, but I was particularly taken by the line a few sentences into the story ‘”Once ingested, the product’s liquid molecules vibrate on the skin, cancelling out 97 per cent of UVA and UVB rays”
.
A visit to the manufacturer’s website makes for even more interesting reading. It appears that the produced is water than has had its ‘frequency enhanced’. It seems depending on the ‘enhanced frequency’ this water can be used for anything from hair loss to bowel irregularity.
Given the extravagant claim on the website, its ‘odd’ to see a disclaimer (in very small print) saying ‘These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease’.
This looks like a lovely example for initially getting students to be discerning consumers of information, but also looks like it might be useful as an intro into a discuss of the reliability of the press in general. After all, I can only think of three possible explanations for this story:
1) The Mail believe it
2) The Mail don’t believe it but think their readers will
3) The Mail were paid to publish it as an advert in the guise of a news story
Each of these options are worrying in their own way !!
On a separate note, I wonder if homeopathy ought to sue the suppliers of this product, after all it seems like they’ve adopted the ‘it’s water’ idea and taken it to it’s logical conclusion 😉
Leave a Reply