Blondes have more fun and David Cameron has a successful ‘political face’ !!

26 Jan

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Doing what I do, I read a lot of weird news stories but I came across something this week that was the strangest thing I’ve seen in some time. At first glance the story seemed like standard fayre, suggesting that facial traits are related to success and leadership. It goes no to say that women with dark hair are more successful in business than those with blonde hair (somewhat surprisingly illustrating successful business women with pictures of Kim Kardashian and Pippa Middlleton !!), and suggesting that men with squarer jawlines are better leaders (illustrated with a picture of David Cameron).

I was just about to move on, dismissing the story as too silly to think about, when two points peaked my interested. Firstly, the study on which the story is based seems to have been written by a respectable academic, Dr Chris Solomon from the University of Kent, and secondly his study was funded by the UK TV channel ‘Dave’, which is now for its  re-runs of comedy shows. This reminded me of a case from a few years ago, where headlines such as ‘All men will have big willies‘ were prompted by a report written by Dr Oliver Curry of the LSE, and funded by the TV channel ‘Bravo’.

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This link made me dig a little further, and I came across a couple of very strange things.

17th November 2008 ‘Fresh faced Cameron beats sunken-eyed Brown on ‘face you can trust’ issue’, based on Dr Solomon’s research funded by TV channel ‘Alibi’

6th November 2010 ‘How Cheryl Cole and David Beckham have ‘perfect faces” based on Dr Solomon’s research funded for the launch of ‘Beauty and the Beast ‘ on Blu-Ray disc

13th July 2009 ‘Scientists unveil the face of ‘the perfect boss’ based on Dr Solomon’s research funded by Vauxhall Motors for the launch of their Insignia model

Now, I haven’t been able to track down the research on which any of these four articles are based, and thus it’s difficult for me to draw firm conclusions, but at the very least it seems like a good way of getting students to think about where the border between science and public-relations lays !!

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